Book Publicity 101

Instructor: Leslie D. Davis
Date:  Saturday, December 7
Time: 12-4 p.m.
Location: IWC
Cost: $100 nonmembers, $64 members, $56 student members/teacher members/senior members/military members/librarian members

"What does a book publicist do? What do they not do? What am *I* supposed to do?!" 

Book Publicity 101 answers all these questions and more. This course covers all the basics for authors either interested in traditional publishing or considering hiring a publicist on their own. Topics include:

  • Sample book launch timeline
  • What a book publicist actually does
  • What a publicist needs from you
  • Best tips for a successful partnership
  • Press releases
  • Book reviews
  • Print media
  • Radio, podcasts, & television
  • Soliciting quotes /blurbs/endorsements
  • Book launch parties, signings, & other events
  • Interviewing
  • Publicity angles for news & pop culture trends
  • Continued publicity months & years post-publication
  • How digital media intersect with marketing
  • And much more!

Bring your book or work in progress, and bring your questions. We've got a lot to cover!

Register online or download and print a registration form.

Click here to see the Faculty Bio for Leslie D. Davis

View the IWC class registration policy


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