Book Marketing and Publicity: The Essentials

Instructor: Leslie D. Davis
Date:  Saturday, September 21
Time: 1-4 p.m.
Location: IWC
Cost: $75 nonmembers, $48 members, $42 student members/teacher members/senior members/military members/librarian members

Work smarter, not harder. Your time is limited, so each minute you spend on marketing and promotion for your book needs to be as effective as possible. Understanding the basics can ultimately save you time and generate more sales.

In this workshop, you’ll learn what to do, how to do it, and when to do it, whether you’re working with a traditional publisher or publishing your book independently. Topics include:

  • A general timeline
  • Amazon marketing
  • Metadata (Your new best friend. I’ll introduce you.)
  • Social media
  • Book signings & other events
  • Pitching to media
  • Working with a publicist
  • And much more!

Whether your book is already published or you’re still in the drafting stages, this workshop will help get you on track with marketing and publicity. You’ll leave this workshop with a better understanding of how it all works and a clear picture of what to do going forward.


Leslie D. Davis is a media and publishing professional with a background in book publishing, publicity, and digital marketing. She has worked with numerous New York Times bestselling authors and was mentored by seasoned publishing professionals at a mid-size publisher in New York. Leslie graduated from Purdue University with a Master of Arts in French Linguistics and is currently working towards a second MA in English at Butler University.

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