Social Media Marketing for Busy Authors: How to Efficiently Build Your Online Platform

Instructor: Leslie D. Davis
Date:  Saturday, February 15
Time: 1-4 p.m.
Location: IWC
Cost: $75 nonmembers, $48 members, $42 student members/teacher members/senior members/military members/librarian members

Even if you're relatively fluent in social media, how can you market your book there without taking unnecessary hours away from your writing time?

Building a social media presence is a necessary part of the job for most authors, and even if you grew up with platforms like Facebook and Twitter (or MySpace!), you may not really know how to use them effectively to grow your audience and promote your book.

In this workshop for authors of all types of books and all types of book publishers, we'll cover:

  • Choosing the best platform(s) for you and your book
  • Finding your audience
  • Personal branding & book branding
  • Choosing the most effective handles
  • Using your short "bio" spaces wisely
  • Cross-platform cultivation
  • SEO, Keywords, tags, and hashtags
  • Using images & video
  • Content marketing & value-added posts
  • Types of posts you should use regularly
  • Interaction, and why it's necessary
  • Paid ads on social media
  • Incorporating blogs or vlogs
  • Using Hootsuite for automated posting
  • And much more, including what NOT to do!

Get your questions ready if you have them, and sign up now to reserve your spot!


Register online or download and print a registration form.

Click here to see the Faculty Bio for Leslie D. Davis

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